This soundlogo was a commission from BCC, a high-end electrical retail store chain in the Netherlands, as part of a brand relaunch. BCC updated their visual logo in tandem, and began using the new strapline: High Service, Low Pricing.

The brief for the soundlogo, commissioned for use on all forms of advertising media, was to reflect the brand’s comsumer-facing identity: Their commericials feature everyday folk, and are stylistically quirky, fun and tongue-in-cheek, with an emphasis on friendliness and competitive pricing.

MUSIC COMPOSITION : Alex Nicholls-Lee