This commercial for a Dutch health insurance company is a journey in pictures, beautifully directed by Jin Angdoo Lee. The core idea being that a perspective shift can bring about beneficial change (in both healthcare and generally).

Particularly delightful is the reveal at the end of the film as we see one of the artists walking into frame. This gives some sense of the incredible amount of time, effort and talent that went into this real-life 3D-meets-2D animation.

The harp piece keeps pace and positivity throughout, and provides a tasteful bed for the voiceover to lie on.

Interesting Making Of film here !

AGENCY : XXS Amsterdam

PRODUCER : Marcel Ossendrijver
CD : Jan de Rood
CREATIVES : Sheldon Bont, Maureen van de Akker
DIRECTOR : Jin Angdoo Lee
PRODUCTION COMPANY : Artcore Creative Production Company

ARTIST COLLECTIVE : Jeanspezial

MUSIC COMPOSITION : Alex Nicholls-Lee

SOUND DESIGN and MIX : Alex Nicholls-Lee