Not sure this would pass the 2023-lens test for being anywhere near free of sexist stereotyping, but it sure was fun to do the sound design and music composition for!

With record viewing figures of 105million, the commercial ran during the USA Superbowl XLIV, which is the most coveted advertising slot in the whole calendar.

I composed the music myself, and sound designed the commercial with Johnnie Burn who then mixed this in LA.

Oh, and final score from the game : New Orleans 31, Indianapolis 17.

AGENCY : The Richards Group

PRODUCER : J.R. Dixon

CD : Glenn Dady

CREATIVES : Bill Milkereit, Todd Tucker

DIRECTOR : Dante Ariola

PRODUCTION COMPANY : MJZ

EDIT HOUSE : Peepshow

EDITOR : Andrea MacArthur

VFX and ONLINE : Method Studios / Company 3

MUSIC COMPOSITION : Alex Nicholls-Lee

SOUND DESIGN and MIX : Johnnie Burn, Alex Nicholls-Lee