One of the most impeccably-timed playouts and smartest pieces of marketing you’ll encounter.

Picture the scene: it’s nearly midnight on new year’s eve in Madrid and the famed host, Cristina Pedroche, is about to reveal her outfit. She wears a diamond and ruby-studded diadem, and her head-necklace sparkles in the anticipation. As the bells sound and the fireworks begin, Pedroche wears a troubled expression and hurridly asks her production team and co-host where her necklace has disappeared to.

It’s a heist. But not in the normal sense. Estrella and Netflix have joined forces to promote season one of Berlin, the spin-off from the global hit series Money Heist (La Casa De Papel).

Delight in the marketing mastery of the commericial that followed this scene here…

SOUND DESIGN and MIX : Alex Nicholls-Lee

AGENCY : CYW

CREATIVE DIRECTORS : Carmelo Rodriguez, Willy Lomana

CREATIVES : Jimena Durán, Javier Fernández
PRODUCTION HOUSE : Protokol

EXECUTIVE PRODUCER : Ross Plummer

DIRECTOR : John Filipe

PROJECT MANAGER : Elena Pineda

BRAND MANAGER : Miguel Remis

NETFLIX TEAM : Celeste Eberhardt, Silvana Piñón, Edorta Landeta, Ander Echezarreta, Manuel Román

MUSIC TRACK : Me Voy A La Opera, from Berlin S1 OST