Sberbank - Children of Silence
When you can’t hear sound, what should that sound like?
As a group of non-deaf people, the creative team wanted to give hearing people a sense of what partial deafness might be like, but present it in a respectful manner.
We employed heavily-filtered frame drum hits for any scenes we considered POV, and this created a muted soundbed for us to open out the frequencies for the narrated sequences.
AGENCY : GOOD, Moscow
CREATIVE DIRECTOR : Grisha Sorokin
PRODUCERS : Gleb Glonti, Anna Vinnik, Maksim Pakhomov, Alevtina Kirsanova
ART DIRECTOR : Olga Midlenko
PRODUCTION COMPANY : Hype Production
DIRECTOR : Camille Herren
EDITOR : Anton Mironenkov
SOUND DESIGN and MIX : Alex Nicholls-Lee