Sberbank - Children of Silence

When you can’t hear sound, what should that sound like?

As a group of non-deaf people, the creative team wanted to give hearing people a sense of what partial deafness might be like, but present it in a respectful manner.

We employed heavily-filtered frame drum hits for any scenes we considered POV, and this created a muted soundbed for us to open out the frequencies for the narrated sequences.

AGENCY : GOOD, Moscow

CREATIVE DIRECTOR : Grisha Sorokin

PRODUCERS : Gleb Glonti, Anna Vinnik, Maksim Pakhomov, Alevtina Kirsanova

ART DIRECTOR : Olga Midlenko

PRODUCTION COMPANY : Hype Production

DIRECTOR : Camille Herren

EDITOR : Anton Mironenkov

SOUND DESIGN and MIX : Alex Nicholls-Lee