The commercial pivots around Nike’s newly-renovated pitch at the community centre in Funchal, Madeira, where Cristiano Ronaldo grew up and trained as a youngster. A montage of quotes from industry greats complements the images, complementing Mr. Ronaldo himself.

The two goals feature the embroidered words, ‘Greatness starts with a goal’, and the crossbars’ artwork, designed by AkaCorleone, illustrates the timeline of Ronaldo’s rise to international acclaim.

AGENCY : Wieden & Kennedy, Amsterdam

PRODUCER : Judd Caraway

ECD : Mark Bernath, Eric Quennoy

CD : Craig Williams, Evgeny Primachenko

CREATIVES : Florian Barthelmess, Sandra Nicolas, Tyler Andre, Mohamed Diaa

PRODUCTION COMPANY : RSA Films, Amsterdam

DIRECTOR : John Filipe

EDITOR : Will Judge

VFX and ONLINE : Glassworks, Amsterdam

SOUND DESIGN and MIX : Alex Nicholls-Lee